बदल गया Spotify का लुक! आ गया नया फॉन्ट, जानें क्या हैं फायदे

बदल गया Spotify का लुक! आ गया नया फॉन्ट, जानें क्या हैं इसके फायदे

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म्यूजिक स्ट्रीमिंग प्लेटफॉर्म Spotify ने एक नया खास फॉन्ट पेश किया है जिसका नाम Spotify Mix है. ये फॉन्ट अब तक इस्तेमाल हो रहे फॉन्ट की जगह लेगा.

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इसे जर्मनी की कंपनी Dinamo Typefaces के साथ मिलकर बनाया गया है. आने वाले कुछ हफ्तों में ये धीरे-धीरे सभी यूजर्स को मिल जाएगा. आइए आपको इस फॉन्ट के बारे में विस्तार से बताते हैं.

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स्पोटीफाई के ग्लोबल हेड ऑफ ब्रांड डिजाइन, Rasmus Wangelin ने बताया, "स्पोटिफाई मिक्स खासतौर पर हमारे लिए बनाया गया वेरिएबल फॉन्ट है, और हम इसे रीमिक्स ही मानते हैं."

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उन्होंने बताया कि फॉन्ट को बनाने के लिए उन्होंने "अलग-अलग तरह के फॉन्ट स्टाइल के एलिमेंट्स को मिलाया है." उन्होंने ये भी बताया कि ऐसा उन्होंने ऐसा इसलिए किया क्योंकि ये फॉन्ट म्यूजिक की दुनिया के लगातार बदलते कल्चर को दिखाता है.

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स्पोटिफाई मिक्स फॉन्ट को बनाने में डेढ़ साल से ज्यादा का समय लगा है, जिसमें स्पोटिफाई की डिजाइन टीम ने Dinamo Typefaces के साथ मिलकर काम किया है.

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उन्होंने पुराने जमाने के म्यूजिक पोस्टर, एल्बम आर्ट और अलग-अलग तरह के म्यूजिक की मार्केटिंग मैटेरियल से इंस्पिरेशन लिया है.

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Wangelin ने बताया कि "ये नया फॉन्ट पुराने और नए स्टाइल को मिलाकर बना हुआ एक सान्स-सेरिफ फॉन्ट है. ये देखने में काफी अलग और खास है.

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इस फॉन्ट में आवाज की तरंगों का भी सूक्ष्म रूप से इस्तेमाल किया गया है ताकि ये रिदम और गति का एहसास दे सके.

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इस फॉन्ट में नुकीले कोण और स्मूथ कर्व्स का इस्तेमाल किया गया है, जो इसे Spotify का खास फॉन्ट बनाता है."

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स्पोटीफाई मिक्स फॉन्ट एक वेरिएबल फॉन्ट है, यानी इसे अलग-अलग तरह से इस्तेमाल किया जा सकता है. इसे छोटा किया जा सकता है, बोल्ड बनाया जा सकता है.

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इटैलिक्स में लिखा जा सकता है या फैलाया जा सकता है. ये फॉन्ट Spotify को अपने ब्रांड की पहचान बनाए रखते हुए अलग-अलग तरह से कंटेंट दिखाने में मदद करेगा.

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Wangelin ने आगे कहा कि "नया स्पोटीफाई मिक्स फॉन्ट हमें कई तरह से फायदा देगा. हम इस फॉन्ट का इस्तेमाल प्लेलिस्ट से लेकर मार्केटिंग कैम्पेन तक, हर जगह कर सकेंगे.

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हम हमेशा नई चीजें ट्राई करते रहते हैं, जो हमारे यूजर्स और हमारे प्लेटफॉर्म पर मौजूद कंटेंट की जीवंतता को दर्शाती हैं. स्पोटीफाई मिक्स फॉन्ट हमें और भी ज्यादा करने की आजादी देगा."

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फिलहाल, ये फॉन्ट लैटिन स्क्रिप्ट वाली भाषाओं और वियतनामी भाषा के लिए उपलब्ध होगा. आप आने वाले कुछ समय में स्पोटीफाई ऐप, वेब प्लेयर, वर्डमार्क और मार्केटिंग मैटेरियल में ये नया फॉन्ट देखेंगे.

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जून में होने वाले Cannes Lions Festival of Creativity के दौरान Spotify Beach जैसे इवेंट्स में भी ये नया फॉन्ट देखने को मिलेगा.

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